A book press release is a way to highlight your book to journalists and news publications. Getting your book featured in the news can help boost sales, so it is important to know how to write an interesting and effective press release.
While fiction lets you explore creativity, and essays delve deep into analysis, news articles provide factual information quickly. From breaking stories about global events to uplifting profiles of local champions, the goal is to inform readers with accuracy and objectivity.
Often, the key to a good news story is knowing your audience. Asking yourself questions like what age are you writing for, where is the audience located (local or national), and why are they reading your article can give you ideas on how to format your article. Then you can use the “5 W’s”: who, what, when, where and why to guide your research and writing.
Using a short paragraph structure, keep your sentences shorter and avoid filler words such as “and,” “but,” and “seem.” Use active voice and the present tense to make your writing more concise. Also, remove unnecessary details to keep the story focused and easy to read.